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Jeff Mayer Luca718 is the kids' apparel and accessories line from Seven One Eight Design, a lifestyle brand founded by former BMX pro Jeff Mayer. Named for Mayer's heavy-machinery-obsessed son, the streetwear line features the vehicles that make the city move: bulldozers, skateboards, subways and semis. Designed by Jeff and approved by Luca, the gritty, urban styles will add a fresh style to any kid's wardrobe.