718 Made in Brooklyn is the creation of designer Jeff Mayer,
whose collections of furniture, lighting sculptures and home décor draw inspiration from the wallpaper of the urban environment.
Imbued with a sense of velocity, the pieces pay homage to metropolitan transportation, New York’s colorful nightlife
and Mayer’s past life as a professional BMX rider. Each design is released as a limited edition and made in Brooklyn, NY.
Jeff’s history begins with his passion for bike riding (1980-current). Jeff competed and toured with top-ranked pros. During his competitive prime, Jeff began morphing bike frames, skateboards and surfboards into original art. Lamp construction quickly became his most prolific field thanks to his background in lighting.
In 2001, Jeff founded ListenNYC, an art gallery in the East Village. At this space, his aim was to showcase the work of local artists and provide events for such creative types to network and connect. The exhibitor’s collections included paintings, clothing design and furniture. Today, ListenNYC continues to thrive as a website community.
In 2007, Jeff was featured in The New York Times. He was acknowledged for his lighting installation at Alain Ducasse’s restaurant at the Essex House. He collaborated with Ducasse, and produced lighting to relate to the chef’s menu offerings. Jeff made square and rectangular lamps out of acrylic held together with industrial bolts. The New York Times described the pieces as “plug-in sunsets.”